Walmart is selling premium hiking boots, camping gear, and outdoor apparel through a new online shop curated by Moosejaw.
Business Insider says the shop, called The Premium Outdoor Store, launches Monday on Walmart.com.
It will feature thousands of items from dozens of outdoor brands. Initially, most of the inventory will be fulfilled by Moosejaw. Moosejaw was acquired by Walmart last year for $51 million. Over time, Walmart plans to add products from other specialty outdoor retailers and brands.